There continues to be a serious labor shortage in the United States. Reports from last year show that business are still struggling to find qualified workers to fill job openings everywhere from Silicon Valley to trucking industries. What remains is a relatively small pool of qualified workers and a huge market of businesses competing for that talent. That’s why attracting great talent today takes more than just a generous employment package.
Common knowledge dictates that you can’t attract a potential employee if they don’t know you exist in the first place. These days it’s not enough to have a website. To really engage with people you have to have a strong, conspicuous digital footprint.
A 2015 survey found that more than 50 percent of people search a company’s social media and website to find out more about the company before applying. A more recent survey found that millennials are two and a half times more likely than gen-Xers to share negative opinions about past employers on social media.
The millennial generation is now America’s largest generation according to Pew Research Center. It’s imperative that your company adapts to the current generation’s sensibilities and trends in order to keep up.
Standard run-of-the-mill employment packages won’t cut it today. However, if you can make them an offer they can’t refuse you won’t have to worry. It may sound cliche, but it’s true. For instance, consider the problems that face potential employees today. Student loans would probably top that list. One report places the average student loan borrower at $37,000.
Keeping this in mind, you can offer student debt assistance programs as part of your employment package. Last year Forbes called student loan repayment assistance the hottest employee benefit of 2018. No big surprises there. Many companies have already started doing this. Your own company can compete for talent by offering the best loan repayment assistance programs. If potential employees have to consider two leading companies for employment, the obvious choice is the one that helps pay off debt faster.
Gone are the days of the nine-to-five job in a cubicle. Offices have changed for good. Their design and way they function play a big part in the attracting potential employees. A Gallup poll found that flexible scheduling and work-from-home opportunities affected an employee’s decision to take or leave a job.
Many workers these days opt to work remotely or in shared working environments. According to TinyPulse 91 percent of workers say they get more work done while working remotely outside of the office. A New York Times article revealed that about 43 percent of Americans already work remotely. What’s more is that workers report being much happier than traditional office workers.
Besides offering flexible working hours and remote work options, you may also want to consider moving into a shared office work environment. Companies like WeWork have completely changed the office dynamic. Many larger companies have already begun moving into shared office spaces.
Competing for talent has become more and more difficult in the past few years. However, there are clear perks and lures that employees respond to. By following these top three factors you can expect to have an easier time attracting the best of the best for your business.